“Our period could almost be defined as being essentially and primarily the ‘reign of quantity’.” (Rene Guenon)
Pitirim Sorokin, from The Crisis of Our Age (1941):
In the late Hellenic and Roman eras, sublime quality deteriorated. Its place was taken by ever-bigger quantity, and the greater the colossalism of the quantity, the better its regard. Temples, palaces, theaters, public buildings, monuments, sculptures, all became gigantic. The Colossus of Rhodes was 105 feet high; the Halicarnassus Mausoleum was 140 feet high. The size of sculptures and monuments like the Pergamene Frieze, the Farnese Heracles, the Arch of Titus, and the Triumphal Columns of Trajan, Marcus Aurelius, and Constantine were, comparatively, enormous. The Hellenic cities with their huge buildings and wide and long avenues were much larger than the Greek cities of the previous period. The fortunes of millionaires grew enormous. Gigantic choruses and orchestras developed, with numerous and much more complicated instruments. Theatrical plays involved hundreds of actors, animals, and accessories. Schools, colleges, learned and artistic societies, unions, and associations developed, each one larger than the last. Sciences and arts were now cultivated on a large scale. Mass education in arts and sciences, philosophy, and technology became established. A more widely spread school system was introduced. Mass preoccupation with politics became the rule. Mass growth — of unions, of men’s and women’s clubs with mass aesthetic connoisseurism; of mass amateurish philosophy; of mass theater and dramas; of mass religious revivals; of mass production of all kinds of cultural values — spread on a large scale. The size of the empire grew to pathological proportions. Quantity and show became the criteria of quality. The disease of external hugeness and of quantitative colossalism permeated the Hellenic and post-Hellenic Roman cultures.”
Quantitative colossalism was but a substitute for inability to create the great qualitative values. It was the line of least resistance accessible to any mediocrity. “Not being able to make them beautiful, they made them rich”— we can repeat what Pliny says about the huge theaters of his time. The more the creative quality deteriorated, the huger became the values produced. The less inner substance they had, the more showy they were. The more vulgar they were, the more popular they became. The bigger the temples became, the more hollow was the religion. The more generally mass education spread, the less genius appeared. The larger the empires grew, the more disorganized they turned out to be and the harder the lot of the citizens became. The larger the crowd of philosophers, the fewer great philosophers emerged. Erudition replaced creative genius; technique, inspiration; mechanical skill, creative originality.
Our sensate culture of today appears to be exactly in the same position. External glitter and quantitative colossalism already reign supreme in it. “The bigger the better” is its motto: hence our enormous skyscrapers, monuments, temples, school and college buildings, railroad stations, up to the monsters of Radio City and World’s Fairs. Quantitative colossalism tends to become the criterion of any great value. The best business firms are those which are hugest. The society leaders are those who are richest. The greatest empires are those which are most monstrous. The largest theaters become the best. The best show is that which attracts most people. So also the best preachers, teachers, orators, professors, ministers, and what not. The greatest scholar is he who is paid the highest salary or has the largest audience. The greatest university is the largest. The masterpieces of literature or art, philosophy or science, religion or politics are the best sellers bought by millions. “The biggest firm,” “the largest circulation,” “the biggest market of second-hand tires in the world”.
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For more on Quantitative Collosalism: Kirkpatrick Sale’s “Human Scale” and E.F. Schumacher’s “Small Is Beautiful”.
For more on the notions of Quantity and Quality: Rene Guenon's "The Reign of Quantity" and Robert Pirsig's "Zen and the Art of Motorcycle Maintenance".
Small is beautiful? Try telling that to the Colossus of Rhodes.
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